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YADA Collective

Creating an alcohol-free environment, community and experience for everyone.

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About The Speaker

Craig, one of the directors sitting on a chair smiling

Craig Picton

A University of Derby graduate, Craig first began his work serving those enjoying life after dark while leading the UoD’s Christian Union. Through giving out water outside the Student Union bar and blessing those who needed support towards the end of the night, Craig learnt there was a whole new side to ‘going out’. From that point on, Craig decided there must be an alternative. A way for people to still get out and socialise once the sun had gone down, but without the pressures of the alcohol ruling the scene. And so, YADA was born. Craig’s experience running social media accounts has seen him reach millions of people online for some of the UK’s top brands. He’s also the face behind YADA’s socials, so why not jump over to our Instagram and say hi! In his spare time, he has a passion for woodwork, getting creative, and he has a love of the great outdoors. If he’s not behind the bar, you can be sure to find him in the woodshed or up a mountain.